Social spring cleaning
When your customers look for your local venture online, they’re looking for engaging, organized and up-to-date information that can help them understand your products or services before coming by for a visit. They want to be able to easily navigate to your website, check out your hours or menu, and contact you with any questions. That’s why it’s so important to make sure your pages — including social media profiles — are updated and ready to drive results.
How are your pages looking for spring?
Springtime is a great time to update social media profiles and get them ready to bring in new customers — and keep them coming back!
Update your social media profiles in 6 simple steps
Here are six things you can do to update your social media profiles:
- Google your business.
- Claim your pages.
- Update your information.
- Update your cover and profile photos.
- Refresh your social media content calendar.
- Clean out your social media inboxes.
Ready to do some spring cleaning? Let’s go!
1. Google your business
See what your customers are seeing.
Run a quick Google search for your business online and see what comes up.
Are you listed consistently across all of your social media platforms?
Your business name should always appear the same on every page.
For example, if your business is Rodney’s Bar and Grill, but on some profiles you’re listed as Rodney’s Restaurant or Rodney’s Grill, edit the incorrect listings to make sure your brand is consistent. It’s the best way to establish brand awareness, brand loyalty, and to ensure that your customers aren’t confused when they’re researching your business.
It’s also important to know that you don’t have to create a page on a given platform for your business to have a presence there.
For example, past employees might have created a Facebook page for your business by checking in on Facebook, or a customer could have made a Yelp page for your business so that they could leave a review.
Remove any superfluous pages that aren’t brand pages run by your business, and claim any profiles that require your attention to maintain your online presence and reputation.
Getting a handle on everywhere your business appears online can help you keep track of what profiles you need to spring clean and help you find new opportunities to interact with current and potential customers.
2. Claim your pages
During your Google search, you might find some pages you didn’t know belonged to your business.
If you see an unclaimed page for your business that you think could add value to your brand — such as a Yelp, Google or TripAdvisor page — you can claim it, add the correct business information, add photos and start responding to your reviews.
Claiming these listings allows you to add your voice and feedback to the conversation, which helps to protect your legacy and online reputation.
3. Update your information
Make sure all of your profiles have the same information about your business and that your hours, menu, address, phone number and other information are accurate.
Whenever a customer visits your pages online, there should be no inconsistencies in key information that could prevent them from coming in your doors.
4. Update your cover and profile photos
Just as springtime means it’s time to clean out your closets to feel ready and refreshed for the new season, it’s also time to clean up your profiles to rejuvenate your online presence.
Keep your logo as your profile photo on social media sites like Facebook, Twitter and Instagram, but upload new cover photos for Facebook and Twitter.
It’s also time to refresh your bio on Instagram, and upload fresh photos of your products and services on review sites like Yelp and Google. Let your fans and followers know everything that’s new and fresh at your business this spring by posting about it on Facebook, Twitter, and Instagram.
5. Refresh your social media content calendar
You should take this opportunity to revamp your social media and review site strategy.
Check out your analytics to get insight into what’s working — what’s engaging and appealing to your audience — and what’s not. Every social media platform has an option for you to check your analytics and statistics. Review your numbers to see what’s performing well for your business online and make a note to do more of that.
Taking a closer look at your content can help you evaluate if you’re reaching your target demographic and what to do with your content next.
For your social media marketing strategy, you should adjust your content calendar with some new ideas and goals.
You can decide to incorporate more user-generated content, use Instagram Stories, create a Facebook photo album after your next event, or start tweeting out your daily specials. If you vary your content, your followers will notice, get engaged, and spread the word to their families and friends.
When it comes to review sites, add a new, updated photo of yourself to answer reviews. Make sure that all of your reviews are answered, if they’re not, catch up so you can go into spring knowing that you have responded to all of your customer feedback from the months before.
6. Clean out your social media inboxes
Your customers are always looking for ways to contact you and share their thoughts. With so many ways for them to reach out, it can be easy to miss some of their outreach.
Check your Facebook, Twitter, Instagram and Yelp inboxes for direct messages from customers to make sure you haven’t missed any questions, comments, concerns or feedback. Responding to your customers is the best way to extend your customer service online.