Being aware of local marketing conditions can be the difference between successful growth and painful failure. There are a number of risks associated with foreign expansion. For starters, companies have to be careful when considering moving into volatile or emerging markets. You want to make sure you get paid and on time. The political environment in certain markets might affect your compliance obligations, too. It’s also prudent to consider the relationship each country has with the U.S.
Now that you know some risks, follow these steps before expanding into world markets.Featured Video