Create Something New Everyday and Watch it Go Global


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Here’s the sweet, creative story.

36 Days of Type, a global design challenge that now partners with Adobe, started as a personal project that went global after Nina Sans and Rafa Goicoechea, both graphic designers from Barcelona, first decided to challenge themselves to create something new everyday, as a way to experiment with new stuff outside their comfort zone by setting personal daily design challenges.

This year [2019], the project asked designers everywhere to come up with visual interpretations of the letters A through Z, and the numbers 0 through 9, and share them on social media between April 2 and May 8.

McKinsey Design got involved.  Almost 50 designers and graphic artists from across the firm, including client and non-client facing colleagues alike, volunteered to submit artwork. You can see all of their pieces right now, along with captions explaining their process or inspiration, at McKinsey Design’s Instagram account.

Look closer at where a creative journey can lead you and it’s probably where you least expect it.

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