China is already a global force in e-commerce and digital technology, but it’s not too late for retailers to get into the game and win big. According to eMarketer, 24 percent of China’s digital shoppers will make a cross-border purchase this year, lifting the market’s value by 15 percent year over year to $115.5 billion.
Cross-border shopping is becoming a way of life for Chinese consumers who put high value on securing brand-name and luxury items directly from the manufacturer.
To succeed in China, you must learn the ropes and keep certain strategies in mind. Here are a few that address why retailers should focus on China for global e-commerce growth.Featured Video