Compete More Effectively and Succeed in the Global Marketplace


©2019 Laurel J. Delaney.  All rights reserved.

What is your commitment to customers? Does everybody in the company understand this commitment inside and out? Do you provide exemplary service? Friendly service? Accessible service? The service goal of online retailer Zappos is “Delivering happiness.” Define yours and carry through on it every step of the way.

Ours is:

“Everything we do is to help our customers compete more effectively and win in their marketplace.”

The customer service mentality should permeate your entire organization.  Here’s how to go about it.

Market Power Drives Harder Bargains. Can SMEs Compete Globally?


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Is there a widening difference between the profitability of small businesses and large?  Some say there is and blame globalization. Milton Ezrati, contributor for Forbes thinks otherwise:  “The winner-take-all character of global trade seems to get the blame for just about anything unfair or inequitable these days. But it would be a mistake to reach for this easy answer.”  He goes on to say …

Rather than drag out the perennial whipping boy of globalization, a better explanation might well lie with questions of market power. All may have access to the same suppliers, but larger firms, such as Walmart and Amazon, can drive harder bargains on price and delivery terms than smaller or mid-sized firms.

Is America losing its small businesses?  Read more.

Take Strategic Steps to Compete


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Aaron Kibbey, Managing Director, Huron Consulting says:

Organizations today face a significant, but not impossible challenge: to cut through a noisy landscape with a value proposition that addresses consumers’ ever-changing expectations. Brands that rely on legacy alone will get lost in the shuffle unless they’re backed by a differentiated experience and long-term vision. By transforming a company’s substance, not simply style, leaders can hone an enduring competitive edge.

He goes on to say:

“Organizations saddled with excess amounts of debt have less flexibility to fund new platforms or service initiatives, but they can still take strategic steps to compete:

  • Seek out the right partner [and this can be beyond borders]. 
  • Restructure debt to enable reinvestment.”

Read the entire article on creating revenue streams when brand matters less.