Compete More Effectively and Succeed in the Global Marketplace


©2019 Laurel J. Delaney.  All rights reserved.

What is your commitment to customers? Does everybody in the company understand this commitment inside and out? Do you provide exemplary service? Friendly service? Accessible service? The service goal of online retailer Zappos is “Delivering happiness.” Define yours and carry through on it every step of the way.

Ours is:

“Everything we do is to help our customers compete more effectively and win in their marketplace.”

The customer service mentality should permeate your entire organization.  Here’s how to go about it.

Evolve Your Business to What Is Relevant in the Global Marketplace


©iStock/olm26250

Small business aren’t easy to launch or maintain, and they take commitment and positive thinking to stay successful. Here are some surprising warning signs your small business could be headed for disaster, along with solutions for how you can ward off trouble.

And as Shanna Goodman for Thrive Global says, “A successful small business always need to evolve with what’s relevant in the [global] marketplace.”

Discover the 9 signs your business is headed for disaster and what you can do to turn things around.

GoDaddy introduces marketplace selling to its Online Store and welcomes Sellbrite

Helping everyday entrepreneurs sell everywhere

Launching a new product is hard, and one of the biggest challenges can be learning how to sell your product online. Competition is stiff, and breaking through in a crowded market to find new customers can be challenging.

About half of all shoppers now start their search for new products on Amazon or other large marketplaces. Showing up on these marketplaces can mean the difference between landing a new customer and, perhaps, failing to get your idea off the ground.

New marketplace selling features in GoDaddy Online Store let small businesses easily sell products on marketplaces like Amazon, eBay and Etsy and manage their orders and inventory all from one place.

This is a game-changer for eCommerce entrepreneurs everywhere.

GoDaddy Online Store + marketplace selling

With the launch of marketplace selling, GoDaddy is making it easier than ever for Online Store customers to sell their products on top marketplaces — Amazon, eBay, Etsy, Walmart, Jet and more!

And with this launch, GoDaddy now offers the broadest set of marketplace connections of any online store builder (beyond Wix, Weebly, Squarespace and Shopify) to help customers sell everywhere.

GoDaddy Marketplace Selling Add Marketplaces Online StoreGoDaddy Online Store customers can now easily list products on top marketplaces.

Sell wherever your customers shop

With marketplace selling in GoDaddy’s Online Store, it now takes just minutes for a small business owner to start selling their products on the world’s largest marketplaces.

With a few clicks, customers can easily publish products right from their online store directly to marketplaces.

Need to update a price or an image? Make the change once in Online Store, and it automatically updates across all of your marketplace listings, too.

With GoDaddy’s marketplace selling feature, you can be sure that potential customers always see the most up-to-date information and product selection, no matter where they shop.

And if you are already selling on a marketplace, it takes just a couple clicks to sync your orders and inventory back to your GoDaddy Online Store so you can sell directly to customers, too.

GoDaddy Marketplace Selling Create Listings Online StoreWith just a few clicks, entrepreneurs can quickly publish products in multiple online channels.

GoDaddy Marketplace Selling Amazon Product Page

Simplify inventory management

Of course, selling your product in more channels can create other time-consuming challenges.

With orders coming in from many different places, it can be hard to stay on top of your inventory, knowing how much you have in stock or when you need to build or order more product.

Without accurate inventory tracking, you run the risk of overselling a product, leaving your customers frustrated by backordered items or shipping delays.

Marketplace selling with Online Store lets you quickly see all of your orders in one place.

Your inventory automatically syncs across all of your channels, so you always know how much is in stock whether you sell through a marketplace, your own online store, or in-person through a point-of-sale system.

Plus, once you ship an order, just update the tracking information and Online Store will take care of submitting it to the right marketplace.

This saves valuable time and delivers exceptional service to your customers, so you can focus on growing the business or building your next big idea.

Related: Inventory management 101 for small business owners

GoDaddy Marketplace Selling Manage Orders Online StoreGoDaddy’s Online Store syncs orders and inventory in one place to help sellers stay on top of fulfillment.

GoDaddy Marketplace Selling Inventory Options Online Store

GoDaddy acquires Sellbrite, category leaders in helping marketplace sellers succeed

In bringing these powerful new eCommerce capabilities to GoDaddy customers, we’re also announcing the acquisition of Sellbrite.

Sellbrite is a multi-channel selling service that helps customers list products on leading marketplaces and shopping carts.

We’ve been working with Sellbrite as a partner for the past year and have been impressed by their team and capabilities. Sellbrite has been the top-rated marketplace application on both the Shopify and BigCommerce platforms for several years and has enabled tens of millions of orders and billions of dollars in sales on Amazon, eBay, Etsy, Walmart and others.

In addition to integrating marketplaces into GoDaddy’s Online Store, Sellbrite will continue to support their current product line and integrations with WooCommerce, Shopify and BigCommerce.

Our two teams share the same goal — to help everyday entrepreneurs sell everywhere.

By joining forces, GoDaddy and Sellbrite have created the leading online store and marketplaces product in the category.

Going forward, we will have the ability to bring innovative multi-channel selling capabilities to GoDaddy customers at a speed and scale that delivers “Wow!” customer experiences and builds market leadership.

Sellbrite is based in Pasadena, California, and led by CEO and Co-founder Brian Nolan and Co-founder Mike Ugino. Brian, Mike and their team of approximately 15 eCommerce gurus across product, engineering, marketing and customer success will be joining GoDaddy’s Presence & Commerce organization.

Welcome to the GoDaddy team — we’re excited you’re here!

9 Tips for Starting a Business in a Crowded Digital Marketplace


04/19/2019
What is the best retirement plan for a self-employed person? Which is the best retirement plan for a small business owner? More importantly, which is the right retirement plan for you – as a business owner and / or a self-employed individual? Choosing the best retirement plan for you and your personal financial goals will depend on a few factors. Those include how much you can save into a retirement plan, whether or not you have employees and when you are setting up the retirement plan. Is it during the tax year or when filing taxes? To name a few.

complete article

04/17/2019
Here are 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.

complete article

04/15/2019
Here are three popular things that are actually not mandatory for all small businesses:

1. Aggressive Marketing

It is easy to go overboard with marketing. With so many tools available, your gut instinct is to try anything with the slightest potential. Even if you stand to lose money, you want the assurance of knowing you are doing everything you can to gain the interest of your target audience. And it is difficult to ignore a marketing tool that has worked marvelously for other small businesses. If they had to do it all over again, these businesses would likely spend 10% of their time developing their products or services and 90% marketing them.

complete article

04/12/2019
So what sets those who actually take the plunge from those who only dream? What pushes a keen hobbyist or excellent amateur into actually becoming a business owner? A recent study of more than 400,000 people out of MIT came to decisive answer, and it is not the one you are probably expecting.

complete article

04/10/2019
Many successful entrepreneurs were inspired to start their businesses after noticing a hole in the marketplace that needed to be filled, whether it was Bill Gates creating an operating system for home computers, Pierre Omidyar starting an online auction site, or Elon Musk building a reliable electric car.

But what happens when you want to jump feet first into a marketplace thats already crowded? We spoke to the entrepreneurs behind a wide-ranging group of successful companies in some of the most competitive digital spaces — from butchers to home brands to eco-friendly cleaning products — to get their insights into what makes a business that lasts.

complete article

04/08/2019
Today, tens of thousands of people are considering starting their own business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being one they can run out of their own home. The good news: Starting a home-based business is within the reach of almost anyone who wants to take a risk and work hard, as are a plethora of other low-cost ideas.

complete article

04/06/2019
Now, I do not want to burst any happy bubbles for those of you who are already treading the traditional pathway, but that traditional narrative no longer makes much sense, because over the past two decades, big corporations, big academia, and big corporatist government have rigged the business world so that the longer you wait to start your own company, the less likely you are to be successful.

Because of this, young entrepreneurs (Mil

complete article

04/04/2019
The Tax Cuts and Jobs Act (TCJA) included a bevy of changes that will affect the 2018 federal income tax returns of many small and medium-sized businesses and their owners. As tax return time approaches, here are the 10 changes that are most likely to affect your business or you as an owner.

1. New flat 21% tax rate for corporations
Before the TCJA, C corporations paid graduated federal income tax rates of 15%, 25%, 34%, and 35%. Personal service corporations (PSCs) paid a flat 35% rate. For tax years beginning in 2018 and beyond, the TCJA establishes a flat 21% corporate rate, and that beneficial rate applies to PSCs too. So the tax cost of doing business as a profitable C corporation is greatly reduced, and this favorable development will show up on 2018 corporate returns. Enjoy.

complete article

04/02/2018
When done correctly, a tagline can become synonymous with a brand. A good tagline should communicate your companys message quickly and effectively, helping your target customers understand how you can help them in a way that’s easy to remember.

Since it is something that will likely appear in all of your companys marketing materials and may stick with you for years, your team should put a lot of care and consideration into crafting your tagline.

complete article

03/29/2019
A business plan is a written description of your business future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you have written a plan, or at least the germ of one.

Business plans are inherently strategic. You start here, today, with certain resources and abilities.

complete article

03/27/2019
Very few entrepreneurs have an accounting or finance background. Here are four tips to ensure your small business is achieving profitable growth.

Most small business owners start their own business because they have a passion for something, a new idea, want to be their own boss or are seeking more financial stability and/or earning potential. However, very few entrepreneurs have an accounting or finance background.

complete article

03/25/2019
The standards for small business success have unquestionably gone up. Todays small businesses must do a lot more to stay competitive than their predecessors. Myriad businesses, however, take this notion a bit too far. Once they discover yet another resource or strategy with the potential to elevate their success, they jump all over it. This is partially due to the many online articles urging business leaders to devote more effort to virtually every element of their businesses.

complete article

03/22/2019
Many small businesses start out with a single location or product offering and grow over time. Expanding your business is a good way to increase your long-term profitability and reach a wider audience.

But while growing your venture might be something you’d like to do eventually, now might not be the ideal time to dive in. Here are four reasons you might choose not to grow your business, and instead stick with the status quo.

complete article

03/20/2019
Get out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you’re going to be painting one wall of your small business a color that will pop on Instagram.

Why? Because Instagram is today’s powerhouse social media site for consumer businesses. And if you give customers an inviting way to post to Instagram, they’ll advertise your business for free.

A few years ago, if you wanted to reach retail consumers, the social media site of choice was Facebook. While it may still work for reaching certain demographics, many consumers – especially female Millennials – love Instagram.

complete article

03/18/2019
A new report is saying that almost half of people recently hired (41%) used an online job board to find work and 61% flagged automatic job alerts as helpful. What is more, a full 14% found their present job using social media. The findings from How Do People Find Jobs? published by the B2B research firm, Clutch, highlights how today’s candidates are connecting with small businesses and vice versa.

complete article

03/15/2019
How did life lead you to entrepreneurship?

I have been in the technology industry for 25 years. I am a business-facing technologist, which basically means I have a background in finance and business. However, I stumbled into being a software engineer early on in my career. This resulted in a passion for data and solution creativity.After hitting the 20-year mark of working for enterprise-size organizations, I decided I needed a change. I experienced some life-threatening health challenges–all while taking care of my two sons with their own unique needs. A culmination of it all really made me stop and reflect on what I really wanted to do on a daily basis and the people I do it with.

complete article

03/13/2019
Step 1: Set meaningful goals.
People do nott achieve goals unless the goals are meaningful to them. Sure, every seller has a quota for this year, but so what? If you want to maximize your motivation to achieve the goals, you must know why achieving it is important to you. To do that, go beyond your one-year quota-focused goal.

complete article

03/11/2019
Are you making big changes to your small business?

Whether you’re entering a new market, eliminating services that your clients love but no longer work for you, or changing the structure of your business entirely, follow these three tips to shake up your small business without losing revenue or hurting your reputation.

complete article

03/08/2019
Most working class Americans are employed by companies that either require or offer retirement savings options in the form of a 401(k), 403b), or pension plan. Because these contributions are automatically deducted from the employee’s paycheck, saving for retirement tends to be a rather painless process. Over time, the cumulative effect of regular monthly contributions leads to a nice sized nest egg that can be used in the retirement years.

But for entrepreneurs, the story is a little different. With no steady paycheck or employer-sponsored plans, many of these hardworking individuals forgo retirement contributions.  And though it may not seem like a big deal in the early years, this misstep can prove to be dangerous and irresponsible as entrepreneurs age.

complete article

03/06/2019
Crowdfunding has become a viable form for funding a venture, project, cause, event and much more. For small businesses looking to bypass traditional sources of financing such as bank loans, angel investing or venture capital, it is now a great option.

If you have been thinking about starting a campaign, it is important to note there are different types of crowdfunding. And this does not mean the platform or portal such as Kickstarter, Indiegogo and others.

The confusion stems from clumping crowdfunding under one umbrella, when in reality there are different types or models. Depending on your project, choosing the right model for your small business is critically important to ensure the success of your campaign.

complete article

03/04/2019
Being a leader can be a difficult, and sometimes thankless, job. You work long hours, make tough decisions, and try your best to make your employees and your customers happy. But things don’t always work out the way you hope.

Every leader can use a bit of inspiration and humor every once in a while. Adding some fun to your day can make it all come together and, at the same time, perhaps even put a smile on your face.

The next time you feel down, here are 17 funny leadership quotes to perk you up.

complete article

03/01/2019
Procrastination is an odd compulsion. Everyone has experienced it, but the underlying reasons can be tough to pin down.

After all, procrastination delays the very activities that bring people closer to their goals — whether that is building a thriving business or stronger triceps. So why do not humans just sprint toward that brighter, fitter future?

The science.
Scientific studies of procrastination have spiked over the past 20 years. Researchers once considered the issue a basic time-management problem, but they now view it as a complex and highly individual phenomena.  

complete article

02/27/2019
Not every step you take to move your business forward will be a big one. But sometimes, even small steps can make a large impact on your future. Here are some recent tips and insights from members of the online small business community about big and small steps you can take to really make an impact on your business.

complete article

02/25/2019
Like departments and agencies throughout government, the Air Force is tuning its acquisition methods to get closer the speed of technology, and will be holding its first live pitch day in March, with an available funding pool of $40 million.

The Air Forces Small Business Innovation Research program has issued a call to start-ups and small businesses—those with fewer than 500 employees—to offer pitches on innovative technologies for secure communications, down-range battlefield operations and digital technologies.

complete article

02/22/2019
I am pleased to bring you my top five tricks for disconnecting – and at least temporarily escaping the job stress.

1. Make the business case.

Taking time to recharge is not just good for your mental and physical health — it is the smart thing to do for your business. Studies have shown that increased stress leads to reduced productivity, while decreased stress levels lead to increased productivity.

complete article

02/20/2019
The benefit of working for a large company is gaining access to an employer-sponsored 401(k) – a critical tool that helps millions of workers save for retirement.

But if you are a small-business owner, you should know that you have several tax-advantaged savings plans at your disposal that allow you to sock away substantial funds for your golden years.

Better yet, the annual contribution limits for all of these plans increased in 2019, so now’s a better time than ever to start funding one.

complete article

02/18/2019

The beginning of the year is a great time to make resolutions for your small business. Whether you’re launching a new product or implementing a new technology, you are setting goals and working hard to achieve them. The New Year could also be the perfect time to fix internal issues that are holding you back from success. Below is a list of common business hurdles that arise in small business and how you can overcome them.

Hurdle #1: Trying to do everything yourself

There are a lot of tedious tasks involved in keeping a small business running smoothly – like running payroll, approving time off requests, and so on.

complete article

02/15/2019
Rising interest rates and high levels of corporate debt have lots of investors concerned. Should small businesses be worried?

The majority of small businesses (in most industries) are able to pay their bills on time. According to Experian/Moodys Analytics Main Street Report, overall delinquencies for businesses with fewer than 100 employees were slightly down in the third quarter of 2018. Credit utilization rates were also down slightly.

At the same time, that same research has found that rates for delinquencies of 31 to 90 days rose slightly. While it is not yet a cause for concern, the report points out that the period of consistent declines in delinquency rates for small businesses may be near its end.

complete article

02/13/2019
Owning or running a small business comes with a special set of challenges that larger companies do not face. Major national brands have a lot of advantages, with the biggest one being that a single misstep probably won’t derail a business.

That is not always true for owners of small businesses, where the distance between success and failure can be precarious. Sometimes seemingly small decisions can send a smaller company on a course that can’t be corrected.

In some cases, however, it is possible to plan ahead to avoid certain pitfalls.

complete article

02/11/2019
As we welcome 2019, attention is shifting to what’s on the horizon for small businesses in the year ahead. The reality is that the nature of work is evolving. During my more than 25-year career, I have held a number of leadership positions. Early in my time in the health insurance industry, compensation reigned supreme among my employees, while health and wellness were perceived as a nice-to-have benefit.

Now, workplace norms are beginning to align more with employee wants and needs and new rules about conducting business are being established — particularly when it comes to employee health and wellness. I believe this shift, which I have witnessed within my own team, will continue to dominate work environments across the nation in the new year.

complete article

02/08/2019
Establishing a strong social media presence can mean big business for your small business. But if you don’t have dedicated resources to devote to it, or you don’t have much time to spare, you might find it tough to gain traction. Use these nine social media tips to boost business and grow your brand.

Set Clear Goals

No matter how eager you are to start using social media for your business, take the time to set clear goals before you begin. Try setting SMART goals — specific, measurable, achievable, relevant, and timely — to guide your social media strategy.

complete article

02/06/2019
On one hand, year-on-year improvements are what makes companies great; on the other, firms can’t control many of the factors that dictate whether, say, revenue rises or not.

complete article

02/04/2019
When Mandy Bass speaks to business leaders and professionals who want to improve sales, productivity, teamwork, customer satisfaction and profitability she consistently finds that they are working way too hard to achieve the results they seek. With that in mind, for the New Year she has compiled a list of seven small or low-cost things that could get small business owners, solopreneurs and sales professionals big results in 2019.

complete article

02/01/2019
The 2018 holiday season is in the books, and small to medium-size businesses (SMBs) sold big on Amazon. In fact, SMBs had their best holiday shopping season ever.

The e-tail giant itself had a record-setting holiday season as well: More items were ordered worldwide on Amazon than ever before.

But it was not just corporations like LEGO that benefitted from all this shopping. More than 50 percent of all items sold came from small and medium-sized businesses.

complete article

01/30/2019
A healthy economy means many small businesses are thriving — but they’re also having a hard time hanging onto employees. A good 24% of small businesses lost at least one employee in 2018, while 11% of small businesses lost 10% of their workforce, according to Bank of America. Not only that, but 58% of businesses had trouble finding qualified candidates for open roles, and 25% said it took more time to fill open positions in 2018 than it did in 2017.

And there lies the problem with a strong job market: When employment is plentiful, workers have more options to choose from, so getting them to join or stay with your team becomes more challenging for companies across the board, but particularly for small businesses with limited resources.

complete article