59% of Small Businesses Use Video for Advertising, Survey Finds


06/10/2019
Chatbots are all the business buzz – and for good reason.

They give customers of any-size business critical answers to pressing questions quickly.

They can:

Boost your average order value.
Accelerate the buyers’ journey.
Reduce your customer service costs.

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06/07/2019
A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of  ($750-$2499) monthly to get the data needed for good online advertising results.

WordStreams Online Advertising Landscape in 2019 report also found that only 10% of the respondents had a monthly advertising budget less than the low end plateau for effectiveness of $750 monthly.

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06/05/2019
People have a lot of opinions when it comes to debt and borrowing. At one extreme, some believe that all debt should be avoided and there’s no room for argument on the subject. Others perhaps borrow a little too freely, taking out new financing with little thought about whether doing so will be a benefit or a hindrance in the long term.

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06/03/2019
Cybersecurity remains one of the most challenging issues for small business owners. And the problem leads small business owners to seek out managed service providers to present them with solutions.

But a new report from Continuum says the state of cybersecurity among small businesses in 2019 still needs to improve. The data suggests great opportunities for service providers who offer cyber security as part of their package.

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05/31/2019
It is hard to start a profitable business in a competitive landscape. No doubt, business starts with a primary goal of making profits. Getting these profits from the phase of no client to multiple clients is a period of learning, falling, getting through and finally managing to sustain.

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05/29/2019
Ranking a business website higher enhances its chances of gaining a lead that could ultimately turn into a new business sale. To rank, a website higher needs quite a few steps and does not happen overnight. Let’s figure out the five most common and impactful professional SEO tips that a CEO insists upon.

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05/27/2019
Spreadsheets have long been an important tool for businesses. You can use them for just about anything. This includes budgeting and planning out important marketing campaigns.

No tool seems more synonymous with spreadsheets than Excel. Microsofts tool allows you to easily fill in spaces and create tables. But it also takes advantage of some more advanced features. However, starting from scratch will not give you a productive business.

You may want to take advantage of all that Excel has to offer. But maybe you don’t know exactly how to get started. So templates become a great option. Check out some sources for Excel business templates that can help you in 15 different areas of business operations.

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05/24/2019
As any entrepreneur will tell you, owning a business comes with a lot of demands, pressure and hard work, but it can also be extremely rewarding. Thanks to an impactful conversation with an old friend and fellow business owner several years ago, I realized that I was wasting a lot of money by just having one credit card to pay business expenses.

Multiple credit cards can provide big bonuses.

Credit card companies are fighting a turf war, and they all have enticing offers to get us to sign up with them. My rationale is, why be exclusive to one bank? Why choose only one credit card? Why not enjoy the benefits from multiple banks?

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05/22/2019
Owners of small businesses should consider hiring their children.

A young person whos claimed as a dependent on their parents return can still have $12,000 of wages in 2019 and pay no income tax. The Standard Deduction offsets the wages.

The parents probably provided more than 50 percent of the basic support of the child (housing, food, clothing, medical and transportation expenses). The parents can still claim the exemption for the child, but dependent exemptions are no longer done (allowed). If the child is younger than age 17, the parents do get a Child Tax Credit of $2,000. That credit directly offsets income tax of the parents.

If the business is a sole owner business, a single member LLC or a partnership owned only by the childs parents, there are no payroll taxes for the child or the employer to pay on the wages.

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05/20/2019
As a (new) small business owner myself, I am very much talking from experience with these stay sane tips. You will find that you can never prevent work from piling up but you can lay down some strategies that will help you manage the work.

You need to consider your own state of mind and do what is best for you. Whatever your goal is in a business, your dream will eventually turn into an illusion when you become overwhelmed. There are a few secrets to staying sane by breaking up stress. Here are a few tips to get you started.

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05/17/2019
Owning and operating a small business is challenging in today’s market. And common issues that small business leaders often must handle on their own are the countless HR tasks and responsibilities that take a significant amount of time and energy to properly manage.

The frustration and stress involved with modern HR has resulted in an increase in the use of outsourcing solutions. But one in particular can prove to be valuable to small employers: professional employer organizations (PEO).

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05/15/2019
A Small Business can be identified as a being a privately-owned corporation, partnership, or sole proprietor that have fewer staff and less annual revenue than a regular-sized corporation. The European Union (EU) defines a small business as one with under 50 employees.

Small business or as they are sometimes known, small and medium-sized enterprises (SMEs) contribute 47% of revenue to the U.K. economy. They have a key role in boosting productivity but need support to expand activities and increase their economic impact.

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05/13/2019
Smart companies are not just those that have intelligent leaders. They also have systems, tools and proper planning in place that allow every department or function to run together seamlessly. To become a smart company, you need to integrate smart ideas into every facet of your business. Here are some tips from members of the online small business community.

Manage Your Website Effectively
Your website is one of the most important tools your small business has. To manage it effectively, you need access to the right tools. In this WP Buffs post, Brenda Barron provides a full explanation and walk-through of GoDaddy Pro, so you can see if it may be helpful for your business.

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05/10/2019
SBDC Centers offer free consulting and free or low-cost training. (Find yours here.) Their results speak for themselves: SBDC clients grow sales by an average 18.1%, which is 4.3 times the national average. March 20th is SBDC Day, and to celebrate, we assembled some tips from their experts.

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05/08/2019
Small businesses can be more vulnerable to cyberattacks than larger companies because they often do not have sophisticated and comprehensive systems to protect themselves from hackers, viruses, malware and whats called ransomware. And owners who are focused on customers and employees may not ensure that their defenses are up to date.

But there are things small businesses can do to improve cybersecurity.

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05/06/2019
Whether you are an entrepreneur plotting to launch a startup or a CEO strategizing where to put another office, knowing where the next hot city is would be a game changer. Should you expand to Raleigh? Would you attract better talent in Austin or Atlanta? With the new Surge Cities Index, Inc. and innovation policy company Startup Genome crunched the data to score and rank the top 50 metro areas in the U.S. on seven key indicators–from early-stage funding metrics to job creation. Finally, here’s the smartest way to answer the age-old question: Where should you go next?

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05/03/2019
We are creatures of habit. Everything we think, say and do is a result of deep-seated habits etched into our minds through years and years of repitious behavior. Those very same habits either help to propel us forward or to hinder our progress in life. In fact, the state and quality of our lives right now is a direct reflection of our daily habits.

Habits are an undeniably powerful part of life.

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05/01/2019
Big companies often have big perks. That is especially true in the technology Opens a New Window.  space, where free meals, gyms, and even day care are quite common. Even more traditional large companies that do not offer those kinds of benefits still have things that smaller businesses Opens a New Window. do not — there are more opportunities for advancement, more training opportunities, and maybe even the option of transferring to another location.

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04/29/2019
The latest report from Clutch says 39% of small businesses will add sales and marketing employees.

This data point underscores the importance of sales and marketing in today’s digital commerce. You must optimize websites, social media channels and eCommerce sites to make it happen. And you need sales and marketing employees to do  the heavy lifting.

Some small businesses have already created a digital presence. And the job of sales and marketing generally goes to in-house staff. This job often goes to employees with the necessary skill sets or to someone learning on the job. But remember how important these positions figure in the company’s growth.

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04/26/2019
Billing your customers is, of course, vital — but even more critical is getting paid for those bills. Thanks to the ongoing evolution in the payments industry, there are more payment tools and platforms to choose from to help find the perfect option for your business based on how many payments you receive, the type of business you have and your budget.

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04/24/2019
Ever wonder how people get chosen to speak at TED? Well, it is curator Chris Andersons job to weed through the thousands upon thousands of possibilities and choose who will appear on the events prestigious main stage. Clearly, the guy is amazing at separating the wheat from the intellectual chaff.

Which is why TED fans (or anyone looking to make themselves smarter and more aware in easily digestible 20-minute chunks) should pay attention to Andersons picks for the 10 best TED talks of 2018. Touching on topics ranging from astronomy to social justice to artificial intelligence, they are guaranteed to change how you think about the world.  

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04/22/2019
Switching careers can feel intimidating, but you have got to make some moves if you’re spinning your wheels at your current job. Tech industry jobs are hot right now, and you can make great money once you’ve got the know-how to compete with other tech candidates. Here’s a breakdown of the fields with the best opportunities.

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04/19/2019
What is the best retirement plan for a self-employed person? Which is the best retirement plan for a small business owner? More importantly, which is the right retirement plan for you – as a business owner and / or a self-employed individual? Choosing the best retirement plan for you and your personal financial goals will depend on a few factors. Those include how much you can save into a retirement plan, whether or not you have employees and when you are setting up the retirement plan. Is it during the tax year or when filing taxes? To name a few.

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04/17/2019
Here are 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing, with traditional marketing methods like PR.

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04/15/2019
Here are three popular things that are actually not mandatory for all small businesses:

1. Aggressive Marketing

It is easy to go overboard with marketing. With so many tools available, your gut instinct is to try anything with the slightest potential. Even if you stand to lose money, you want the assurance of knowing you are doing everything you can to gain the interest of your target audience. And it is difficult to ignore a marketing tool that has worked marvelously for other small businesses. If they had to do it all over again, these businesses would likely spend 10% of their time developing their products or services and 90% marketing them.

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04/12/2019
So what sets those who actually take the plunge from those who only dream? What pushes a keen hobbyist or excellent amateur into actually becoming a business owner? A recent study of more than 400,000 people out of MIT came to decisive answer, and it is not the one you are probably expecting.

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04/10/2019
Many successful entrepreneurs were inspired to start their businesses after noticing a hole in the marketplace that needed to be filled, whether it was Bill Gates creating an operating system for home computers, Pierre Omidyar starting an online auction site, or Elon Musk building a reliable electric car.

But what happens when you want to jump feet first into a marketplace thats already crowded? We spoke to the entrepreneurs behind a wide-ranging group of successful companies in some of the most competitive digital spaces — from butchers to home brands to eco-friendly cleaning products — to get their insights into what makes a business that lasts.

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04/08/2019
Today, tens of thousands of people are considering starting their own business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being one they can run out of their own home. The good news: Starting a home-based business is within the reach of almost anyone who wants to take a risk and work hard, as are a plethora of other low-cost ideas.

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04/06/2019
Now, I do not want to burst any happy bubbles for those of you who are already treading the traditional pathway, but that traditional narrative no longer makes much sense, because over the past two decades, big corporations, big academia, and big corporatist government have rigged the business world so that the longer you wait to start your own company, the less likely you are to be successful.

Because of this, young entrepreneurs (Mil

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04/04/2019
The Tax Cuts and Jobs Act (TCJA) included a bevy of changes that will affect the 2018 federal income tax returns of many small and medium-sized businesses and their owners. As tax return time approaches, here are the 10 changes that are most likely to affect your business or you as an owner.

1. New flat 21% tax rate for corporations
Before the TCJA, C corporations paid graduated federal income tax rates of 15%, 25%, 34%, and 35%. Personal service corporations (PSCs) paid a flat 35% rate. For tax years beginning in 2018 and beyond, the TCJA establishes a flat 21% corporate rate, and that beneficial rate applies to PSCs too. So the tax cost of doing business as a profitable C corporation is greatly reduced, and this favorable development will show up on 2018 corporate returns. Enjoy.

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04/02/2018
When done correctly, a tagline can become synonymous with a brand. A good tagline should communicate your companys message quickly and effectively, helping your target customers understand how you can help them in a way that’s easy to remember.

Since it is something that will likely appear in all of your companys marketing materials and may stick with you for years, your team should put a lot of care and consideration into crafting your tagline.

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03/29/2019
A business plan is a written description of your business future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you have written a plan, or at least the germ of one.

Business plans are inherently strategic. You start here, today, with certain resources and abilities.

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03/27/2019
Very few entrepreneurs have an accounting or finance background. Here are four tips to ensure your small business is achieving profitable growth.

Most small business owners start their own business because they have a passion for something, a new idea, want to be their own boss or are seeking more financial stability and/or earning potential. However, very few entrepreneurs have an accounting or finance background.

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03/25/2019
The standards for small business success have unquestionably gone up. Todays small businesses must do a lot more to stay competitive than their predecessors. Myriad businesses, however, take this notion a bit too far. Once they discover yet another resource or strategy with the potential to elevate their success, they jump all over it. This is partially due to the many online articles urging business leaders to devote more effort to virtually every element of their businesses.

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03/22/2019
Many small businesses start out with a single location or product offering and grow over time. Expanding your business is a good way to increase your long-term profitability and reach a wider audience.

But while growing your venture might be something you’d like to do eventually, now might not be the ideal time to dive in. Here are four reasons you might choose not to grow your business, and instead stick with the status quo.

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Making News This Week: Don’t Rush into New Technology Upgrades, Survey Warns

Your small business benefits from new technology. There’s no denying that.

But this week, we learned that it may not be prudent to chase the latest bell or whistle that promises to make your business run smoother.

Yes, the tool could solve a problem your business currently faces. But a new survey reveals that the IT pros you hire to help implement that technology may not have the highest confidence in their ability to help.

Think about that for a minute.

If you rush to implement a new piece of technology, it could end up causing you more problems than you originally had. And you still never solved that original problem.

At the very least, it should give you pause before rushing into new tech for your small business.

Want to know what else was happening this week for small businesses? Check out our news and information roundup below:



Employment

Maryland Considers Minimum Wage Increase, How Will Small Businesses Fare?

The Maryland General Assembly voted Wednesday to approve a state $15 minimum wage, sending the bill to GOP Gov. Larry Hogan’s desk for final approval, The Baltimore Sun reports. Maryland Minimum Wage Hogan has opposed raising the current $10.10 minimum wage by a nearly 50 percent increase.

Marketing Tips

59% of Small Businesses Use Video for Advertising, Survey Finds

A new report finds that a good number of small businesses (29%) are spending somewhere in the sweet spot of  ($750-$2499) monthly to get the data needed for good online advertising results. WordStream’s Online Advertising Landscape in 2019 report also found that only 10% of the respondents had a monthly advertising budget less than the low end plateau for effectiveness of $750 monthly.

Startup

No Best Time for Women Entrepreneurs to Start a Business

Don’t worry about the best age for you as a woman to start a business? Because the infographic from Missy Empire proves age has nothing to do with it. The willingness to go for it seems more important.  Women entrepreneurs can succeed whether they are in their teens or older. The “Top 30 Female Entrepreneurs” infographic below lists women who have succeeded in their respective fields.

What is a Shared Kitchen and How is it Important to Food Entrepreneurs?

There’s a growing trend in the food industry that could be of major interest to new entrepreneurs and small businesses. Shared kitchens, sometimes also referred to as kitchen incubators or community kitchens, basically allow chefs, bakers, caterers or other food related professionals to split the cost of a professional kitchen space.

Technology Trends

9 Tips From Top Women in IT You Can’t Afford to Miss

Traditionally, there has been a large gender gap in the world of information technology. However, that gap is shrinking fast. Last year, 20% of Fortune 500 CIOs were women — that’s up from 16% in 2017. There are more women in information technology than ever before and they’re changing the way the enterprise operates.

Cyber Attacks Cost Small Businesses $53,987 on Average, Survey Claims

Cybersecurity remains one of the most challenging issues for small business owners. And the problem leads small business owners to seek out managed service providers to present them with solutions. But a new report from Continuum says the state of cybersecurity among small businesses in 2019 still needs to improve.

UPshow Helps Businesses Use TV Screens on Site to Build Their Brands

Are TVs inside your business crucial? If you’re a sports bar, obviously you’ll say flat screens on the wall are 100% crucial to business. But at gyms, screens seem to exist so that members can zone out as they work out. And owners of medical and dental practices might think TVs in waiting rooms are best at keeping “impatient patients” calm.

Raising Awareness of Cybersecurity Offers a Great Small Business Niche, Study Shows

A new survey from LexingtonLaw has revealed a startling outcome about data breach. According to the report, 56% of Americans have never checked to see if they have been affected by a data breach. Considering all the reports about data breaches in the news, this piece of data is quite a revelation.

Image: Depositphotos.com

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Cyber Attacks Cost Small Businesses $53,987 on Average, Survey Claims

Cybersecurity remains one of the most challenging issues for small business owners. And the problem leads small business owners to seek out managed service providers to present them with solutions.

But a new report from Continuum says the state of cybersecurity among small businesses in 2019 still needs to improve. The data suggests great opportunities for service providers who offer cyber security as part of their package. And predicts troubles for those who don’t.

The reason MSPs are so important for small businesses is many providers offer a one-stop shop for all things IT. However, some providers don’t include cyber security. And as the report reveals, SMBs are holding MSPs accountable when a security breach takes place, whether they provide security solutions or not.

In the press release, Michael George, CEO, Continuum, addressed this very issue in the press release. George said, “Businesses expect to be protected by their MSPs, and are ready to pay more for that protection – whether from their existing MSP or by switching to a provider that promises a better solution.”



Opportunities for Managed Service Security Providers

Businesses now have a better understanding of the digital ecosystem they operate in and the cybersecurity threats they face. The increased awareness has resulted in looking for and implementing the best system possible to protect their digital assets.

For MSPs providing cyber security as part of their service, this means more opportunities. George said, “If MSPs can deliver the right cybersecurity solutions to their end-clients, they will hold the competitive advantage in the SMB market.”

In the US close to half or 47% of SMBs said they would pay at least 20% more from a new provider if they have the right cyber security solution. Overall small businesses are willing to pay 24% more on average for the right cyber security solution.

An even more startling finding is 93% would consider moving to a new provider if they have the right cyber security offering.

The growth opportunity for MSPs providing cybersecurity is on the upside. The report says 77% of the businesses in the survey expect to outsource at least half of their cybersecurity needs in five years’ time. In the near term, 78% are planning to invest more in cybersecurity in the next 12 months.

Worsening Cybersecurity Threat

Cyber attacks cost small businesses in the survey $53,987 on average. Large organizations lost more money.

Companies with 10-49 employees lost $41,269 and those with 50-249 employees were in the hole for $48,686. Those with 250-1,000 employees ended up losing $64,085 per incident.

The cyber threat landscape is getting worse. The good news is small businesses are more aware of this fact, but not everyone is.

In the survey, more than 6 in 10 or 62% of the organization don’t have an in-house expert to properly deal with security issues.  Only 41% currently have cybersecurity experts in-house.

The Survey

Continuum commissioned Vanson Bourne to conduct the 2019 State of SMB Cyber Security report research. It was carried out between January and March 2019.

A total of 850 IT and business decision makers involved in cybersecurity as part of their organization took part in the survey. The organizations represented a number of core industries across different sectors in the US, UK, France, Germany and Belgium

Image: Depositphotos.com

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The Results From Our Survey of 10,000 Entrepreneurs Are In. How Do You Measure Up?

Ben Angel and his team created a massive survey of entrepreneurs. Here are the results.

1 min read

Opinions expressed by Entrepreneur contributors are their own.

We surveyed 10,000 entrepreneurs and what we uncovered was shocking. 46 percent are struggling with low energy, fatigue, depression and biological and psychological challenges. 

This is impacting not just their behavior, but their psychological wellbeing, thus leading them to procrastinate, experience brain fog and fatigue. In this video, bestselling author of Unstoppable, Ben Angel breaks down these results and shares what they mean for your ability to succeed in business and in life. 

Related: What Really Causes Depression?

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