Quote of the week: “If you want to lift up humanity, empower women. It is the most comprehensive, pervasive, high-leverage investment you can make in human beings.” – Melinda Gates
With global sales among franchisees doubling to $2 billion over the last five years, Waco-based Neighborly has become a household name.
Entrepreneurs burn out and often walk away from their businesses before they reach the success levels they so longed to reach. They give up just before things “take off” in their business. Find out why and what to do about it.
Global trade and exportation of such good is an intricate, complex, and often difficult task that hinges on financing; trade financing. Trade financing, much like many forms of credit providing, is a key component of the success of small to medium enterprises (SMEs), but that key is not always easy to obtain. Learn how blockchain-based trade financing is playing into the equation.
Japanese drugmaker Takeda is strengthening its roots in the United States and enriching its global research heft, by unveiling a 165,000-square-foot facility in San Diego, California, in addition to its existing R&D center in Cambridge, Massachusetts and plant in Shonan, Japan.
Quote of the week: “Female talent in shipping is promoting diversity. I think it can also promote innovation and give this industry a more competitive advantage.” – Katerina Stathopoulou, WISTA EXCO Board Member.
Quote of the week: When it comes to “people moments,” Beth Ford turns to others for counsel. Early in her career she says, she learned to watch and learn form the behavior of “folks who are excellent at what they do.” – WSJ on Beth Ford, Chief executive, Land O’Lakes Inc.
The air cargo industry faces slower growth, declines in general cargo shipments, and criticisms about being slow to adapt and innovate to evolving customer needs. Yet e-commerce is still the hot topic.
In 2019, there is more opportunity than ever to launch a brand new startup business, and this is definitely something you should consider. There is so much that can impact a new business, and becoming an entrepreneur is something that is becoming more and more popular among people. So, if you are serious about being able to launch the right business, you need to make yourself competitive.
So many new companies are formed every year, and so many of them fail because they don’t get the basics right. There are a lot of things that you need to keep in mind these days, and making your business better is certainly something that requires a bit of work. Make sure you look at what it takes to launch a successful company, and keep these things in mind right now.
1. The Perfect Business Plan
The perfect business needs the perfect business plan, and this is something that you need to make sure you get right as much as possible. There are a lot of things that play a part in helping take the company forward, and this is one of the best ones. There are so many things that you have to make sure you get right moving forward, and crafting the perfect business plan is something you need to get sorted as much as possible.
2. Business Loan
Make sure you do as much as possible to secure the best possible business loan you can for the business. This is going to be essential when you are looking to move forward, and you have to make sure you think hard about the different ways of securing the right business loan for the future. Head to A1 Business, and check out the accounting services they offer – these will help you take better care of your money, and understand the sort of business loan you need.
You have got to make sure you do as much as you can to improve the marketing of your business moving forward. The way to achieve success as a modern company is to have a strong marketing strategy, and this is something that you need to look into moving forward. A company like Mandreel would be the ideal choice to take charge of all your business marketing needs, and look at what you can do to improve the way your business comes across.
4. Your Website
No modern business would be complete without the right kind of business website, and this is certainly something you need to think about. There are a lot of aspects of running a business that you need to get right, but creating the perfect website is one of the best ones. This is something you need to get right moving forward, as it can make a massive difference to the way the company comes across.
Make sure you do as much as you can to take your company further, and ensure that you are focused on improving the way the company comes across. If you can get these factors right you should find your business becoming more of a success moving forward. There are a lot of things to consider when you want to make your business better, and this is one of the key ones.
There’s an old saying “if you can’t beat ‘em, join ‘em”. In today’s Amazon-centric online world, I’ve noticed an ever growing number of ecommerce only sellers folding their tent and walking away.
The common thread? The companies I’ve seen close their doors in the last year or so are those who resell products made by other brands, not brands they own.
So if you’re intent on winning in today’s Amazon world, how do you do it?
The first step to winning is to realize that today’s consumers are loyal to brands, not retailers or sellers, Amazon included. Online resellers make one-off sales. Brands create loyal customers.
Let me share with you a couple of personal examples.
About a year ago, I needed something to clean a new kitchen island, a black granite countertop in my home. Washing it with a kitchen cloth was just leaving too many streaks. So like you may have done, I pulled out my phone and searched my Amazon app for granite cleaners. I found a highly rated granite wipes product made by Weiman. In a moment that product was in my Amazon shopping cart and on the way. Days later, I found that the product worked exceptionally well, the countertop looked amazing. Fast forward, as I’m shopping in Publix, I noticed the Weiman brand on the shelf and picked up some Weiman brand kitchen stainless cleaner. A win — discovered online, purchased offline — for Weiman and for my kitchen. I’m now loyal to the Weiman brand.
Recently while speaking at a conference, I worked out in the gym at a massive Atlantic City hotel and casino with an unusual machine for strengthening a specific area of the upper back. I was sore after working out that area so headed straight for the spa. One of the products used by the spa was a massage cream made by Biotone. It was the best product I’d ever experienced during a deep tissue massage. So naturally, I wanted to own it, and purchased this — discovered offline, purchased online — on Amazon before I was even 200 feet away from the spa. I’m now loyal to the Biotone brand.
If you don’t own your own consumer product brand, and are simply an online seller of someone else’s products, why don’t you begin the journey toward building your own brand? And if you already the owner and developing multiple unique in-house brands, you are one step ahead of the game.
Early last fall, as I was traveling for one of our ecommerce events, I spent time in the warehouses of two different clients. They were in two distinct parts of New Jersey and both sold highly commoditized products in their respective product categories. Both had been selling on the Amazon marketplace for at least five years. Each had independently switched to branding their products so that they were no longer reselling someone else’s products; their packaging now carried their respective logos, brand colors, web addresses, and even their phone numbers.
You can have others manufacture your branded products for you, or you can manufacture them yourself. Resist the urge to build your business by only selling someone else’s branded merchandise. If someone else owns the brands you’re selling, Amazon, Walmart or any reseller is — or eventually will be — selling them too, in competition with you.
With your own new or emerging brand, you’ll have a greater opportunity to win in today’s Amazon-centric world, and get some of their 310 million customers to discover, and then buy, your brand’s products.
What’s affecting me, my clients, my colleagues and other global small business owners:
Co-founder Sarah Ribner talks about how to create a strong personal care brand (deodorant) with worldwide appeal; wegginar® 4/10/19. Free-of-charge but you must register to attend.
Quote of the week: “This is a very exciting time in the world of information. It`s not just that the personal computer has come along as a great tool. The whole pace of business is moving faster. Globalization is forcing companies to do things in new ways.” – Bill Gates